Long Line at Sprinkles
Saturday, April 18th, 2009
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It’s just cupcakes!
What is it about this simple food concept that generate lines that take longer than to ride a roller coaster?
On my recent visit to Sprinkles Cupcakes in Beverly Hills, I was quite astonished how such a small store was infatuated and fascinated by so many people. I waited about 30 minutes before actually entering the crowded store of no greater than 300 square footage of space. It was then when I set my eyes upon the finely crafted cupcakes of so many unique flavors from Red Velvet to Chai Latte. All lined perfectly, cupcake by cupcake, behind a crystal clear glass as if they were some fine diamond jewelry. The rush of gluttony began to unfold as one lively employee delightfully asked “Which one are you most interested in?” I said “All of them!”…only in my greedy head.
The store provides simplicity of another kind, just take a look at the creatively designed schedule for the cupcake availability during the business week. The price is mediocre, about $3 per cupcake and most of them are immensly sweet. They sell souveneirs for the millions of tourists/residents bound to tour through the busy streets of Rodeo Drive and even create the sensational cupcakes for dogs!
I can say Sprinkles adds another simple food concept to the city of Los Angeles that has gained renowned success through their word-of-mouth marketing and brilliant market segmentation. Enjoy it while it lasts!
9635 Little Santa Monica Blvd
